"Creating a brand that would stand out in the market place and represent our products was key". 

James Rhodes - partner of Dalesman Group

 

Gordon Rhodes

Providing business support through packaging expertise

The Dalesman group provide bespoke flavours for the meat, fish & bakery industries. Their products are highly regarded within the food industry and they approached Design Futures to help them establish a similar name within the retail market. Our brief was to create branding and packaging for a new range of gourmet sauce mixes and stuffings.

Designer Nick Waddington says: " We wanted to create more than just individual packaging for the six initial products. We wanted to create a brand and packaging style that has room for growth. Gordon Rhodes was the company founder and was quite a colourful character. We were keen to build the brand around him. We conducted a detailed retail audit with the Dalesman team and used the information gathered to inform our design development.

James Rhodes, partner of the Dalesman Group, said: "This was a new area for the company and Design Futures has assisted us through all aspects of the development.

"Creating a brand that would stand out in the market place and represent our products was key but we also needed a practical packaging solution that suits our production capabilities and budget.

"The team has shown great commitment to our project and provided a full packaging development service from brand development to pack specification and sourcing. We look forward to continuing our work with them in the future."