Marks & Spencer
Paper Ties - frustration free packaging on M&S toy range

Our design team make sure they are at the forefront of materials development to ensure our packaging solutions can take advantage of the very latest innovations.

Our investigation into the potential of a new paper product 'FibreForm' from Swedish paper company BillerudKorsnas led us to develop a new paper tie product that can be used to reduce the environmental impact of packaging and provide the end-user with a frustration-free opening experience.

The new paper ties we developed have been used to replace plastic alternatives in all M&S toy product packaging.