Our services can be applied flexibly, either as stand alone packages, or as a series of packages that together form a seamless new product research, design and development process.

Innovation strategy
Planning for new products creates the potential for substantial rewards, but it can be a daunting process. The Design Futures Group can help by devising appropriate design and product strategies that address changing markets, competitor offerings, emerging technologies, organisational capabilities and business objectives.

User and consumer research
Gaining insight into those factors that impinge upon a design inevitably leads to better products. This includes interpreting consumer behaviour, cultural changes and emerging trends to understand how people relate to products.

Enabling technology exploration
Identifying and exploiting applied technologies can provide breakthrough product innovation and lead to significant competitive advantage. Our cross-disciplinary teams take different inventive approaches and combine emerging and existing technologies in new ways to create or support new products.

Product concept innovation
Companies have to innovate in order to compete and survive. By applying inspirational thinking and creative design within a well managed innovation framework, our designers can create genuinely fresh new product concepts.

Product design and development
Well resolved products outsell their competitors and can lead to improved margins and new market penetration. Working within technical and commercial constraints, we can balance the often competing demands of appearance, ergonomics and function to produce rigorous designs for manufacture that also capture consumers' imaginations.